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1.
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Elements of marketing-3e
by Morden A.R. Edition: 3EMaterial type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Dp Publications Availability: Items available for loan: Nilai University Library [Call number: 658.802 MOR] (1).
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2.
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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E
by BELCH, GEORGE E. / BELCH, MICHAEL A. Edition: 4EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW-HILL, c1998 Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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3.
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Marketing Communications : contexts, contents and strategies, 2nd ed. / Chris Fill
by Fill, Chris. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Prentice Hall, c1999 Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).
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4.
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Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp.
by Shimp, Terence A. Edition: 5EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000. Availability: Items available for loan: Nilai University Library [Call number: 658.82 SHI] (1).
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5.
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Integrated marketing communications / David Pickton and Amanda Broderick.
by Pickton, David | Broderick, Amanda. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Financial Times Prentice Hall, Harlow : c2001Availability: Items available for loan: Nilai University Library [Call number: 658.82 PIC] (2).
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6.
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Marketing communications / Jim Blythe.
by Blythe, Jim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Financial Times/Prentice Hall, 2000 Availability: Items available for loan: Nilai University Library [Call number: 658.802 BLY] (1).
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7.
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The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
by Blair, Mark. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : John Wiley & Sons (Asia), 2003. Availability: Items available for loan: Nilai University Library [Call number: 658.802 BLA] (1).
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8.
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Marketing communication : principles and practice / Richard J. Varey.
by Varey, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2001 London : Routledge, 2001 Availability: Items available for loan: Nilai University Library (1).
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9.
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Successful marketing communications : a practical guide to planning and implementation / Cathy Ace
by Ace,Cathy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford : Butterworth Heinemann, 2001 Oxford : Butterworth Heinemann, 2001 Availability: Items available for loan: Nilai University Library (1).
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10.
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. Availability: Items available for loan: Nilai University Library (1).
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11.
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Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp.
by Allen, Gemmy. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. Availability: Items available for loan: Nilai University Library (1).
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12.
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Marketing communications : contexts, contents and strategies / Chris Fill.
by Fill, Chris. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Prentice Hall, c1999 London : Prentice Hall, c1999 Availability: Items available for loan: Nilai University Library (1).
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13.
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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
by Pelsmacker, Patrick de. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, Essex, England ; New York : FT/Prentice Hall, 2004 Availability: Items available for loan: Nilai University Library [Call number: 658.802 PEL] (1).
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14.
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The advertising handbook / Sean Brierley.- 2nd ed.
by Brierley, Sean. Edition: 2eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BRI] (1).
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15.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th. ed.
by Belch, George E. (George Eugene). Edition: 6eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2004. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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16.
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Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed.
by Fill, Chris. Edition: 3eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Financial Time Prentice Hall, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).
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17.
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Integrated marketing communications / David Pickton, Amanda Broderick.
by Pickton, David. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 PIC] (3).
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18.
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Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (4).
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19.
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Marketing communications : interactivity, communities, and content / Chris Fill.
by Fill, Chris. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).
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20.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Mcgraw-Hill Irwin, c2007Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (3).
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