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Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp.

By: Allen, Gemmy.
Material type: materialTypeLabelBookPublisher: Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. Description: xxv, 173 p. : ill. ; 28 cm.ISBN: 0030259592.Subject(s): Communication in marketing
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