Allen, Gemmy
Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp. - Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. - xxv, 173 p. : ill. ; 28 cm.
0030259592
Communication in marketing.
Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp. - Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. - xxv, 173 p. : ill. ; 28 cm.
0030259592
Communication in marketing.