000 -LEADER |
fixed length control field |
00548nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0030259592 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Allen, Gemmy |
245 ## - TITLE STATEMENT |
Title |
Internet resources for integrated marketing communications / Gemmy Allen, Georganna Zaba, Terence A Shimp. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
Fort Worth : Dryden Press, c2000. |
Place of publication, distribution, etc |
Fort Worth : Dryden Press, c2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 173 p. : ill. ; 28 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |