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Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp.

By: Shimp, Terence A.
Material type: materialTypeLabelBookPublisher: Fort Worth : Dryden Press, c2000. Edition: 5E.ISBN: 0030211131.Subject(s): Communication in marketingDDC classification: 658.82 SHI
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
658.82 SHI (Browse shelf) Available 8890
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