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Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp. (Record no. 18583)

000 -LEADER
fixed length control field 00564nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030211131
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 SHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 ## - TITLE STATEMENT
Title Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 5E
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort Worth : Dryden Press, c2000.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 2012-09-11 1 658.82 SHI 8890 2015-03-03 2015-03-02 2012-09-11 Open Shelf Books