Shimp, Terence A.
Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp. - 5E - Fort Worth : Dryden Press, c2000.
0030211131
Communication in marketing.
658.82 SHI
Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp. - 5E - Fort Worth : Dryden Press, c2000.
0030211131
Communication in marketing.
658.82 SHI