Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
By: Pelsmacker, Patrick de.
Material type:
BookPublisher: Harlow, Essex, England ; New York : FT/Prentice Hall, 2004 Description: x, 578 p. : ill. ; 24 cm.ISBN: 0273685007.Subject(s): Communication in marketing--Europe. AdvertisingDDC classification: 658.802 PEL
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
|
Nilai University Library | 658.802 PEL (Browse shelf) | Available | 12630 |
Total holds: 0
There are no comments for this item.