Pelsmacker, Patrick de,
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - Harlow, Essex, England ; New York : FT/Prentice Hall, 2004 - x, 578 p. : ill. ; 24 cm.
0273685007
Communication in marketing--Europe. Advertising.
658.802 PEL
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - Harlow, Essex, England ; New York : FT/Prentice Hall, 2004 - x, 578 p. : ill. ; 24 cm.
0273685007
Communication in marketing--Europe. Advertising.
658.802 PEL