Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th. ed.
By: Belch, George E. (George Eugene).
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill, 2004. Edition: 6e.Description: 1 v. (various pagins), : col. ill., 28 cm.ISBN: 0071216782.Subject(s): Advertising. Sales promotion. Communication in marketingDDC classification: 659.1 BEL
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
|
Nilai University Library | 659.1 BEL (Browse shelf) | Available | 11616 |
Total holds: 0
There are no comments for this item.