| 000 -LEADER |
|---|
| fixed length control field |
00691nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071216782 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. (George Eugene) |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th. ed. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : McGraw-Hill, 2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (various pagins), : col. ill., 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. Sales promotion. Communication in marketing. |