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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence A.
Material type: materialTypeLabelBookPublisher: Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. Edition: 5th ed.Description: xxix, 674 p. : ill. (some col.) ; 29 cm.ISBN: 0030211131.Subject(s): Communication in marketing
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