Shimp, Terence A.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. - xxix, 674 p. : ill. (some col.) ; 29 cm.
0030211131
Communication in marketing.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. - xxix, 674 p. : ill. (some col.) ; 29 cm.
0030211131
Communication in marketing.