000 -LEADER |
fixed length control field |
00588nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0030211131 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shimp, Terence A. |
245 ## - TITLE STATEMENT |
Title |
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
Fort Worth : Dryden Press, c2000. |
Place of publication, distribution, etc |
Fort Worth : Dryden Press, c2000. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 674 p. : ill. (some col.) ; 29 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |