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41. Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006. Availability: Items available for loan: Nilai University Library (1).

42. Integrated marketing communications / David Pickton, Amanda Broderick.

by Pickton, David.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. Availability: Items available for loan: Nilai University Library (1).

43. Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010. Availability: Items available for loan: Nilai University Library [Call number: 658.82 SHI] (3).

44. How to prepare a promotional plan / David Waller.

by Waller, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Sydney : McGraw-Hill Book, 1998 Sydney : McGraw-Hill Book, 1998 Availability: Items available for loan: Nilai University Library (1).

45. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (2).

46. Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: No items available

47. Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: No items available

48. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E.

Edition: 4th ed., Global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education , 2010 Availability: No items available

49. Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009. Availability: No items available

50. Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

by Pelsmacker, Patrick de.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : FT Prentice Hall, c2010. Availability: No items available

51. Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006. Availability: No items available

52. Integrated marketing communications / David Pickton, Amanda Broderick.

by Pickton, David.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. Availability: No items available

53. Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010. Availability: No items available

54. Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.

by Dahle´n, Micael | Lange, Fredrik | Smith, Terry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.802 DAH 2010] (2).

55. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River : Pearson, c[2016]Availability: Items available for loan: Nilai University Library [Call number: 659.1 CLO 2016] (1).