Integrated marketing communications in advertising and promotion / Terence A. Shimp.
By: Shimp, Terence A.
Material type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2010. Edition: 8th ed.Description: xx, 668 p. : ill. (some col.) ; 29 cm.Subject(s): Communication in marketing. Sales promotion. Advertising. Direct marketing
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
|
Nilai University Library | 658.82 SHI (Browse shelf) | Available | 19287 | ||
|
Open Shelf Books
|
Nilai University Library | 658.82 SHI (Browse shelf) | Available | 19288 | ||
|
Open Shelf Books
|
Nilai University Library | 658.82 SHI (Browse shelf) | Available | 19286 |
Total holds: 0
There are no comments for this item.