Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xx, 668 p. : ill. (some col.) ; 29 cm.
Communication in marketing. Sales promotion. Advertising. Direct marketing.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xx, 668 p. : ill. (some col.) ; 29 cm.
Communication in marketing. Sales promotion. Advertising. Direct marketing.