Integrated marketing communications in advertising and promotion / Terence A. Shimp. (Record no. 28875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications in advertising and promotion / Terence A. Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Mason, Ohio : South-Western Cengage Learning, c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 668 p. : ill. (some col.) ; 29 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. Sales promotion. Advertising. Direct marketing. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 2012-09-11 | 2 | 658.82 SHI | 19286 | 2015-04-29 | 2015-04-22 | 2012-09-11 | Open Shelf Books | |||||
| Nilai University Library | Nilai University Library | 2014-11-03 | 1 | 658.82 SHI | 19287 | 2015-05-06 | 2015-04-18 | 2014-11-03 | Open Shelf Books | |||||
| Nilai University Library | Nilai University Library | 2014-11-03 | 2 | 658.82 SHI | 19288 | 2015-04-27 | 2015-04-22 | 2014-11-03 | Open Shelf Books |