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Integrated marketing communications / David Pickton, Amanda Broderick.

By: Pickton, David.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. Edition: 2nd ed.Description: xxii, 761 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).Subject(s): Communication in marketing
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