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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By: Pelsmacker, Patrick de.
Material type: materialTypeLabelBookPublisher: Harlow : FT Prentice Hall, c2010. Edition: 4th ed.Description: xxiii, 660 p. : ill. (some col.) ; 26 cm.Subject(s): Communication in marketing --Europe. Advertising
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