Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: New York : McGraw-Hill Irwin, c2012Edition: 9th ed.Description: p. cm.ISBN: 9780073404868.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
|
Nilai University Library General Stacks | 659.1 BEL (Browse shelf) | Available | 20155 | ||
|
Open Shelf Books
|
Nilai University Library | 659.1 BEL (Browse shelf) | Available | 20154 |
Total holds: 0
There are no comments for this item.