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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E [author.].
Contributor(s): Baack, Donald [author.].
Material type: materialTypeLabelBookPublisher: Upper Saddle River : Pearson, c[2016]Edition: 7th ed.Description: 1 volume ; 28 cm.ISBN: 9781292093635 (pbk.) :.Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
General Stacks 		659.1 CLO 2016 (Browse shelf) Available 1000023215
Total holds: 0

Previous edition: 2014.

Includes bibliographical references and index.

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