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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson Education , 2010 Edition: 4th ed., Global ed.Description: 478p. : ill. ; 28 cm.Subject(s): Communication in marketing. Advertising
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