Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
By: Parente, Donald.
Material type: BookPublisher: Mason, Ohio : Thomson/South-Western, c2006. Description: xxvi, 400 p. : ill. ; 24 cm.Subject(s): Advertising campaigns. Communication in marketingItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Open Shelf Books | Nilai University Library | Available | 19669 |
Total holds: 0
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