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41.
|
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
by Parente, Donald. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2006. Availability: Items available for loan: Nilai University Library (1).
|
|
42.
|
Integrated marketing communications / David Pickton, Amanda Broderick.
by Pickton, David. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. Availability: Items available for loan: Nilai University Library (1).
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|
43.
|
Integrated marketing communications in advertising and promotion / Terence A. Shimp.
by Shimp, Terence A. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2010. Availability: Items available for loan: Nilai University Library [Call number: 658.82 SHI] (3).
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|
44.
|
How to prepare a promotional plan / David Waller.
by Waller, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Sydney : McGraw-Hill Book, 1998 Sydney : McGraw-Hill Book, 1998 Availability: Items available for loan: Nilai University Library (1).
|
|
45.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (2).
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|
46.
|
Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.
by Belch, George E. Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: No items available
|
|
47.
|
Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.
by Belch, George E. Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: No items available
|
|
48.
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E. Edition: 4th ed., Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Education , 2010 Availability: No items available
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49.
|
Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2009. Availability: No items available
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50.
|
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
by Pelsmacker, Patrick de. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : FT Prentice Hall, c2010. Availability: No items available
|
|
51.
|
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
by Parente, Donald. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2006. Availability: No items available
|
|
52.
|
Integrated marketing communications / David Pickton, Amanda Broderick.
by Pickton, David. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. Availability: No items available
|
|
53.
|
Integrated marketing communications in advertising and promotion / Terence A. Shimp.
by Shimp, Terence A. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2010. Availability: No items available
|
|
54.
|
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.
by Dahle´n, Micael | Lange, Fredrik | Smith, Terry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.802 DAH 2010] (2).
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|
55.
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River : Pearson, c[2016]Availability: Items available for loan: Nilai University Library [Call number: 659.1 CLO 2016] (1).
|