NILAI U LIBRARY

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41.
Advertising and promotion: an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (4).

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42.
Can't buy my love: how advertising changes the way we think and feel / Jean Kilbourne

by Kilbourne, Jean.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Simon & Schuster, 2000 Availability: Items available for loan: Nilai University Library [Call number: 658.834082 KIL] (1).

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43.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Mcgraw-Hill Irwin, c2007Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (3).

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44.
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.

by Belch, George E(George Eugene).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).

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45.
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL ] (1).

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46.
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL ] (1).

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47.
Advertising in contemporary society : perspectives toward understanding / Kim BRotzoll, James EHaefner ; consulting author, Charles HSandage.

by Rotzoll, Kim B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati : South-Western PubCo., 1986. Availability: Items available for loan: Nilai University Library [Call number: 659.1042 ROT] (1).

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48.
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Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).

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49.
Facebook marketing : leverage social media to grow your business / Steven Holzner.

by Holzner, Steven.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Indianapolis, Ind. : Que, c2009. Availability: Items available for loan: Nilai University Library [Call number: 658.872 HOL] (1).

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50.
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.

by Sernovitz, Andy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Kaplan Pub., c2009. Availability: Items available for loan: Nilai University Library [Call number: 659.133 SER] (1).

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51.
Fundamentals of advertising researcher / Alan DFletcher and Thomas ABowers .- 3rd ed.

by Fletcher, Alan D.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Wadsworth Publishing Company, 1988 Availability: Items available for loan: Nilai University Library [Call number: 659.1072 FLE] (1).

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52.
Advertising / Tony Yeshin.

by Yeshin, Tony.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Thomson, c2006Availability: Items available for loan: Nilai University Library [Call number: 659.1 YES] (2).

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53.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack,Donald.

Edition: 4th ed., Global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education , c2010Availability: Items available for loan: Nilai University Library [Call number: 659.1 CLO] (4).

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54.
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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009. Availability: Items available for loan: Nilai University Library (1).

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55.
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

by Pelsmacker,Patrick De | Geuens, Maggie | Van den Bergh, Joeri.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : FT Prentice Hall, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.802 PEL] (3).

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56.
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Internet marketing : foundations & applications / Carolyn Siegel.

by Siegel, Carolyn F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Houghton Mifflin Co., c2006. Availability: Items available for loan: Nilai University Library (1).

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57.
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006. Availability: Items available for loan: Nilai University Library (1).

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58.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010. Availability: Items available for loan: Nilai University Library [Call number: 658.82 SHI] (3).

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59.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (2).

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60.
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Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: No items available

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