Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E.
Contributor(s): Baack,Donald.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson Education , c2010Edition: 4th ed., Global ed.Description: 478p. : ill. ; 28 cm.ISBN: 9780138157371.Subject(s): Communication in marketing | AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Open Shelf Books
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Nilai University Library | 659.1 CLO (Browse shelf) | Available | 19131 | ||
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Open Shelf Books
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Nilai University Library | 659.1 CLO (Browse shelf) | Available | 19132 | ||
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Open Shelf Books
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Nilai University Library | 659.1 CLO (Browse shelf) | Available | 18617 | ||
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Open Shelf Books
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Nilai University Library | 659.1 CLO (Browse shelf) | Available | 19130 |
Total holds: 0
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