Strategic advertising management / Larry Percy, Richard Elliott.
By: Percy, Larry.
Material type: BookPublisher: Oxford ; New York : Oxford University Press, 2009. Edition: 3rd ed.Description: xviii, 424 p. : ill. (some col.) ; 25 cm.Subject(s): Sales promotion. Advertising --Management. Strategic planning. Communication in marketingItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Open Shelf Books | Nilai University Library | Available | 18924 |
Total holds: 0
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