| 000 -LEADER |
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| fixed length control field |
00575nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120911s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Percy, Larry. |
| 245 ## - TITLE STATEMENT |
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| Title |
Strategic advertising management / Larry Percy, Richard Elliott. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Oxford ; New York : Oxford University Press, 2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 424 p. : ill. (some col.) ; 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. Advertising --Management. Strategic planning. Communication in marketing. |