Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
By: Pelsmacker,Patrick De.
Contributor(s): Geuens, Maggie | Van den Bergh, Joeri.
Material type:
BookPublisher: Harlow : FT Prentice Hall, c2010Edition: 4th ed.Description: xxiii, 660 p. : ill. (some col.) ; 26 cm.ISBN: 9780273721383 (pbk.).Subject(s): Communication in marketing -- Europe | AdvertisingDDC classification: 658.802
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Open Shelf Books
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Nilai University Library | 658.802 PEL (Browse shelf) | Available | 19398 | ||
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Open Shelf Books
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Nilai University Library | 19398 (Browse shelf) | Available | 19507 | ||
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Open Shelf Books
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Nilai University Library | 658.802 PEL (Browse shelf) | Available | 19397 |
Total holds: 0
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