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21. Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.

by Belch, George E(George Eugene).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).

22. Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL ] (1).

23. Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL ] (1).

24. Marketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed

by Fill, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Education LTD, 2005. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL ] (1).

25. Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.

by Belch, George E.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).

26. Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

by McCabe, Scott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009. Availability: Items available for loan: Nilai University Library [Call number: 910.688 MAC] (1).

27. Marketing communications : interactivity, communities, and content / Chris Fill.

by Fill, Chris.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).

28. Marketing communications : interactivity, communities, and content / Chris Fill.

by Fill, Chris.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).

29. Marketing communications : interactivity, communities, and content / Chris Fill.

by Fill, Chris.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).

30. Marketing communication : principles and practice / Richard J. Varey.

by Varey, Richard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 VAR] (1).

31. Marketing communication : principles and practice / Richard J. Varey.

by Varey, Richard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 VAR] (1).

32. Marketing communication : principles and practice / Richard J. Varey.

by Varey, Richard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 VAR] (1).

33. Marketing communication : principles and practice / Richard J. Varey.

by Varey, Richard J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 VAR] (1).

34. Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 SMI] (1).

35. Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 SMI] (1).

36. Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 SMI] (1).

37. Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

by Smith, P. R.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 SMI] (1).

38. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack,Donald.

Edition: 4th ed., Global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Education , c2010Availability: Items available for loan: Nilai University Library [Call number: 659.1 CLO] (4).

39. Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009. Availability: Items available for loan: Nilai University Library (1).

40. Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

by Pelsmacker,Patrick De | Geuens, Maggie | Van den Bergh, Joeri.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : FT Prentice Hall, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.802 PEL] (3).