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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.

By: Smith, P. R.
Material type: materialTypeLabelBookPublisher: London ; Sterling, VA : Kogan Page, 2004. Edition: 4th ed.Description: xvi, 696 p. : ill. ; 25 cm.ISBN: 9780749442651.Subject(s): Communication in marketingDDC classification: 658.802 SMI
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Item type Current location Call number Status Date due Barcode Item holds
Open Shelf Books Open Shelf Books Nilai University Library
658.802 SMI (Browse shelf) Available 18228
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