Marketing communications : interactivity, communities, and content / Chris Fill.
By: Fill, Chris.
Material type: BookPublisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Edition: 5th ed.Description: xxxvii, 958 p. : ill. (chiefly col.), col. ports. ; 27 cm.ISBN: 9780273717225.Subject(s): Communication in marketing. Marketing channels. Sales promotionDDC classification: 658.802 FILItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Open Shelf Books | Nilai University Library | 658.802 FIL (Browse shelf) | Available | 18161 |
Total holds: 0
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