Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
By: Smith, P. R.
Material type: BookPublisher: London ; Sterling, VA : Kogan Page, 2004. Edition: 4th ed.Description: xvi, 696 p. : ill. ; 25 cm.ISBN: 9780749442651.Subject(s): Communication in marketingDDC classification: 658.802 SMIItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Open Shelf Books | Nilai University Library | 658.802 SMI (Browse shelf) | Available | 18230 |
Total holds: 0
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