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21.
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Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch.
by Belch, George E(George Eugene). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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22.
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Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.
by Belch, George E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL ] (1).
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|
23.
|
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.
by Belch, George E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007. Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL ] (1).
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|
24.
|
Marketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed
by Fill, Chris. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Pearson Education LTD, 2005. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL ] (1).
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|
25.
|
Advertising and promotion : an integrated marketing communications perspective / George E Belch & Michael ABelch .- 6th ed.
by Belch, George E. Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: Nilai University Library [Call number: 659.1 BEL] (1).
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|
26.
|
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
by McCabe, Scott. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009. Availability: Items available for loan: Nilai University Library [Call number: 910.688 MAC] (1).
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|
27.
|
Marketing communications : interactivity, communities, and content / Chris Fill.
by Fill, Chris. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).
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|
28.
|
Marketing communications : interactivity, communities, and content / Chris Fill.
by Fill, Chris. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).
|
|
29.
|
Marketing communications : interactivity, communities, and content / Chris Fill.
by Fill, Chris. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Prentice Hall/ Financial Times, 2009. Availability: Items available for loan: Nilai University Library [Call number: 658.802 FIL] (1).
|
|
30.
|
Marketing communication : principles and practice / Richard J. Varey.
by Varey, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 VAR] (1).
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|
31.
|
Marketing communication : principles and practice / Richard J. Varey.
by Varey, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 VAR] (1).
|
|
32.
|
Marketing communication : principles and practice / Richard J. Varey.
by Varey, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 VAR] (1).
|
|
33.
|
Marketing communication : principles and practice / Richard J. Varey.
by Varey, Richard J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2002. Availability: Items available for loan: Nilai University Library [Call number: 658.802 VAR] (1).
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|
34.
|
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 SMI] (1).
|
|
35.
|
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 SMI] (1).
|
|
36.
|
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 SMI] (1).
|
|
37.
|
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004. Availability: Items available for loan: Nilai University Library [Call number: 658.802 SMI] (1).
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|
38.
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack,Donald. Edition: 4th ed., Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Education , c2010Availability: Items available for loan: Nilai University Library [Call number: 659.1 CLO] (4).
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|
39.
|
Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2009. Availability: Items available for loan: Nilai University Library (1).
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|
40.
|
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
by Pelsmacker,Patrick De | Geuens, Maggie | Van den Bergh, Joeri. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : FT Prentice Hall, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.802 PEL] (3).
|