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1.
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SERVICES MARKETING:TEXT,CASES AND READING 2E
by LOVELOCK,CRISTOPHER H. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).
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2.
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SERVICES MARKETING:TEXT,CASES AND READING 2E
by LOVELOCK,CRISTOPHER H. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).
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3.
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SERVICES MARKETING:TEXT,CASES AND READING 3E
by LOVELOCK,CRISTOPHER H. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: PRENTICE HALL Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).
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4.
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MANAGING SERVICES MARKETING TEXT AND READINGS -3E
by BATESON,JOHN E.G. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).
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5.
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MANAGING SERVICES MARKETING TEXT AND READINGS -3E
by BATESON,JOHN E.G. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).
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6.
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Services marketing : people, technology, strategy / Christopher Lovelock.
by Lovelock, Cristopher. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Prentice Hall, Upper Sanddle River, NJ : c2001Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV 2001] (1).
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7.
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Principles of services marketing / Adrian Palmer .- 3rd ed.
by Palmer, Adrian. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill, 2001 London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library (1).
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8.
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Principles of services marketing / Adrian Palmer .- 3rd ed.
by Palmer, Adrian. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill, 2001 London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library (1).
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9.
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Services marketing : people, technology, strategy / Christopher Lovelock.
by Lovelock, Christopher. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Sanddle River, NJ : Prentice Hall, c2001 Upper Sanddle River, NJ : Prentice Hall, c2001 Availability: Items available for loan: Nilai University Library (1).
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10.
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MANAGING SERVICES MARKETING TEXT AND READINGS -3E
by BATESON,JOHN E.G. Edition: 3EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: DRYDEN Availability: Items available for loan: Nilai University Library [Call number: 658.8 BAT] (1).
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11.
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Principles of services marketing / Adrian Palmer
by Palmer, Adrian. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998. Availability: Items available for loan: Nilai University Library (1).
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12.
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Principles of services marketing / Adrian Palmer
by Palmer, Adrian. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c1998. London ; New York : McGraw-Hill, c1998. Availability: Items available for loan: Nilai University Library (1).
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13.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2003. Boston, Mass. : McGraw-Hill, 2003. Availability: Items available for loan: Nilai University Library (1).
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14.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2003. Boston, Mass. : McGraw-Hill, 2003. Availability: Items available for loan: Nilai University Library (1).
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15.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).
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16.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, C2004. Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).
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17.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. Availability: Items available for loan: Nilai University Library [Call number: 658.8 LOV] (1).
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18.
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Principles of services marketing / Adrian Palmer .- 3rd ed.
by Palmer, Adrian. Edition: 3eMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : McGraw-Hill, 2001 Availability: Items available for loan: Nilai University Library [Call number: 658.8 PAL] (1).
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19.
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Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
by Fisk, Raymond P. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin, c2008. Availability: Items available for loan: Nilai University Library [Call number: 658.8 FIS] (3).
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20.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H. Edition: 7th ed., Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Education, c2011 Availability: Items available for loan: Nilai University Library (1).
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