Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. Description: xviii, 652 p. : ill., map ; 26 cm.ISBN: 0131268465.Subject(s): Professions--Marketing. Service industries--MarketingDDC classification: 658.8 LOV
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
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Nilai University Library | 658.8 LOV (Browse shelf) | Available | 12059 |
Total holds: 0
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