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Services marketing : people, technology, strategy / Christopher Lovelock.

By: Lovelock, Christopher.
Material type: materialTypeLabelBookPublisher: Upper Sanddle River, NJ : Prentice Hall, c2001 Upper Sanddle River, NJ : Prentice Hall, c2001 Edition: 4th ed.Description: xviii, 717 p. : ill. ; 24 cm.ISBN: 0130289094.Subject(s): Marketing--Management. Service industries--Marketing
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