Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H.
Material type: BookPublisher: Upper Saddle River, NJ : Pearson Education, c2011 Edition: 7th ed., Global ed.Description: 648 p. : ill. ; 29 cm.Subject(s): Marketing--Management. Professions--Marketing. Service industries--MarketingItem type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Open Shelf Books | Nilai University Library | Available | 18839 |
Total holds: 0
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