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1. CASES IN MARKETING OF SERVICES:AN INTERNATIONAL COLLECTION

by MEIDAN,ARTHUR / MOUTINHO, LUIZ.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: ADDISON-WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.8 MEI] (1).

2. BEYOND MAXIMARKETING:THE NEW POWER OF CARING AND DARING

by RAPP,STAN/COLLINS,THOMAS L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 RAP] (1).

3. BEYOND MAXIMARKETING:THE NEW POWER OF CARING AND DARING

by RAPP,STAN/COLLINS,THOMAS L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 RAP] (1).

4. Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter

by Swayne, Linda E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Prentice Hall Availability: Items available for loan: Nilai University Library [Call number: 658.8 SWA] (1).

5. CASES IN COOPERATIVE MARKETING

by MCBRIDE,GLYNN.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: AVI PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.84 MCB] (1).

6. ESSENTIALS OF MARKETING - 2E

by LANCASTER,GEOFF / MASSINGHAM, LESTER.

Edition: 2EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 LAN] (1).

7. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A Peterson.

by Kerin, Roger A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey : Prentice Hall, c1998Availability: Items available for loan: Nilai University Library [Call number: 658.8 KER] (1).

8. Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.

by McCabe, Scott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009. Availability: Items available for loan: Nilai University Library [Call number: 910.688 MAC] (1).

9. Facebook marketing : leverage social media to grow your business / Steven Holzner.

by Holzner, Steven.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Indianapolis, Ind. : Que, c2009. Availability: Items available for loan: Nilai University Library [Call number: 658.872 HOL] (1).

10. Global marketing : a decision-oriented approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times Prentice Hall, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.84 HOL] (2).

11. Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : Pearson Education, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.8 HOL] (3).

12. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.802 KER] (2).

13. A framework for marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education, 2011Availability: Items available for loan: Nilai University Library [Call number: 658.8 KOT 2011] (1).

14. Global marketing : a decision-oriented approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2010. Availability: No items available

15. Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : Pearson Education, 2010. Availability: No items available

16. Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2013Availability: Items available for loan: Nilai University Library [Call number: 658.802 KER 2013] (1).

17. Business marketing : concepts and cases / Sharad Sarin, Professor, XLRI, Jamshedpur.

by Sarin, Sharad.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGraw Hill Education (India), [2013]Availability: Items available for loan: Nilai University Library [Call number: 658.8 SAR 2013] (2).

18. Strategic marketing / David W. Cravens, Nigel F. Piercy.

by Cravens, David W | Piercy, Nigel F.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Nilai University Library [Call number: 658.8 CRA 2013] (2).

19. International marketing : text and cases / Justin Paul, Ramneek Kapoor.

by Paul, Justin | Kapoor, Ramneek.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, c2012Availability: Items available for loan: Nilai University Library [Call number: 658.84 PAU 2012] (1).