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1.
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CASES IN MARKETING OF SERVICES:AN INTERNATIONAL COLLECTION
by MEIDAN,ARTHUR / MOUTINHO, LUIZ. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: ADDISON-WESLEY Availability: Items available for loan: Nilai University Library [Call number: 658.8 MEI] (1).
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2.
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BEYOND MAXIMARKETING:THE NEW POWER OF CARING AND DARING
by RAPP,STAN/COLLINS,THOMAS L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 RAP] (1).
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3.
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BEYOND MAXIMARKETING:THE NEW POWER OF CARING AND DARING
by RAPP,STAN/COLLINS,THOMAS L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 RAP] (1).
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4.
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Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter
by Swayne, Linda E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Prentice Hall Availability: Items available for loan: Nilai University Library [Call number: 658.8 SWA] (1).
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5.
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CASES IN COOPERATIVE MARKETING
by MCBRIDE,GLYNN. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: AVI PUB. Availability: Items available for loan: Nilai University Library [Call number: 658.84 MCB] (1).
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6.
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ESSENTIALS OF MARKETING - 2E
by LANCASTER,GEOFF / MASSINGHAM, LESTER. Edition: 2EMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: MCGRAW HILL Availability: Items available for loan: Nilai University Library [Call number: 658.8 LAN] (1).
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7.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A Peterson.
by Kerin, Roger A. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall, c1998Availability: Items available for loan: Nilai University Library [Call number: 658.8 KER] (1).
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8.
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Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
by McCabe, Scott. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2009. Availability: Items available for loan: Nilai University Library [Call number: 910.688 MAC] (1).
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9.
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Facebook marketing : leverage social media to grow your business / Steven Holzner.
by Holzner, Steven. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Que, c2009. Availability: Items available for loan: Nilai University Library [Call number: 658.872 HOL] (1).
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10.
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Global marketing : a decision-oriented approach / Svend Hollensen.
by Hollensen, Svend. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Financial Times Prentice Hall, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.84 HOL] (2).
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11.
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Marketing management : a relationship approach / Svend Hollensen.
by Hollensen, Svend. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Pearson Education, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.8 HOL] (3).
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12.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.802 KER] (2).
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13.
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A framework for marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education, 2011Availability: Items available for loan: Nilai University Library [Call number: 658.8 KOT 2011] (1).
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14.
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Global marketing : a decision-oriented approach / Svend Hollensen.
by Hollensen, Svend. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England ; New York : Financial Times Prentice Hall, 2010. Availability: No items available
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15.
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Marketing management : a relationship approach / Svend Hollensen.
by Hollensen, Svend. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Pearson Education, 2010. Availability: No items available
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16.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, 2013Availability: Items available for loan: Nilai University Library [Call number: 658.802 KER 2013] (1).
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17.
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Business marketing : concepts and cases / Sharad Sarin, Professor, XLRI, Jamshedpur.
by Sarin, Sharad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw Hill Education (India), [2013]Availability: Items available for loan: Nilai University Library [Call number: 658.8 SAR 2013] (2).
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18.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel F. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Nilai University Library [Call number: 658.8 CRA 2013] (2).
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19.
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International marketing : text and cases / Justin Paul, Ramneek Kapoor.
by Paul, Justin | Kapoor, Ramneek. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill, c2012Availability: Items available for loan: Nilai University Library [Call number: 658.84 PAU 2012] (1).
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