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Global marketing : a decision-oriented approach / Svend Hollensen.

By: Hollensen, Svend.
Material type: materialTypeLabelBookPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2010. Edition: 5th ed.Description: xliii, 756 p. : ill. ; 25 cm.Subject(s): Export marketing. Export marketing --Case studies
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