Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2010. - xliii, 756 p. : ill. ; 25 cm.
Export marketing. Export marketing --Case studies.
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2010. - xliii, 756 p. : ill. ; 25 cm.
Export marketing. Export marketing --Case studies.