Global marketing : a decision-oriented approach / Svend Hollensen. (Record no. 32971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130131s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing : a decision-oriented approach / Svend Hollensen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Harlow, England ; New York : Financial Times Prentice Hall, 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 756 p. : ill. ; 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. Export marketing --Case studies. |
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