Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A Peterson.
By: Kerin, Roger A.
Material type:
BookPublisher: New Jersey : Prentice Hall, c1998Edition: 8th ed.Description: xii, 723 p. : ill. ; 28 cm.ISBN: 0136493025.Subject(s): Marketing -- Case studies. -- Decision makingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Open Shelf Books
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Nilai University Library General Stacks | 658.8 KER (Browse shelf) | Available | 8780 |
Total holds: 0
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