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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

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BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Edition: 12th ed.Description: xi, 708 p. : ill. ; 29 cm.ISBN: 9780132465496 (pbk. : International ed.).Subject(s): Marketing -- Case studies. -- Decision making | Marketing -- Case studies. -- ManagementDDC classification: 658.802

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library	658.802 KER (Browse shelf)	Available		19969
Open Shelf Books	Nilai University Library	658.802 KER (Browse shelf)	Available		19968

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