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161.
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Marketing management strategies / O.C. Ferrell, Michael Hartline.
by Ferrell, O.C. Edition: 5th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western, Cengage Learning, c2011Availability: Items available for loan: Nilai University Library [Call number: 658.8 FER 2011] (2).
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162.
|
Marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Irwin, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.8 MAR 2010] (4). Checked out (1).
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163.
|
How to prepare a promotional plan / David Waller.
by Waller, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Sydney : McGraw-Hill Book, 1998 Sydney : McGraw-Hill Book, 1998 Availability: Items available for loan: Nilai University Library (1).
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164.
|
A framework for marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education, 2011Availability: Items available for loan: Nilai University Library [Call number: 658.8 KOT 2011] (1).
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165.
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International marketing : a global perspective / Hans M�hlbacher, Helmuth Leihs, Lee Dahringer.
by M�hlbacher, Hans. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Thomson Learning, c2006. Availability: Items available for loan: Nilai University Library (1).
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166.
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Strategic marketing management : a business process approach / Luiz Moutinho, Geoff Southern
by Moutinho, Luiz. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hampshire, U.K. : Cengage Learning EMEA, 2010. Availability: No items available
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167.
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Marketing Management : an asian perspectives / Philip Kotler... [et.al]. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : Prentice Hall, 2003 Availability: No items available
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168.
|
MM / Dawn lacobucci.
by Iacobucci, Dawn. Edition: 2009 ed., student ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : South-Western Cengage Learning, c2010. Availability: No items available
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169.
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Marketing management : a relationship approach / Svend Hollensen.
by Hollensen, Svend. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Pearson Education, 2010. Availability: No items available
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170.
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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin,
by Aaker, David A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : Wiley, 2010. Availability: No items available
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171.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H. Edition: 7th ed., Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Education, c2011 Availability: No items available
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172.
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Global marketing / Kate Gillespie, H. David Hennessey.
by Gillespie, Kate. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : South-Western Cengage Learning, c2011. Availability: No items available
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173.
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International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe.
by Doole, Isobel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western/Cengage Learning, c2008. Availability: No items available
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174.
|
Marketing management strategies / O.C. Ferrell, Michael Hartline
by Ferrell, O.C. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western, Cengage Learning, 2011. Availability: No items available
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|
175.
|
Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Nilai University Library [Call number: 658.8 KOT 2009] (1).
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176.
|
Business marketing : concepts and cases / Sharad Sarin, Professor, XLRI, Jamshedpur.
by Sarin, Sharad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw Hill Education (India), [2013]Availability: Items available for loan: Nilai University Library [Call number: 658.8 SAR 2013] (2).
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177.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Education, c2010Availability: Items available for loan: Nilai University Library [Call number: 658.802 PAL 2014] (1).
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178.
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Sales and distribution management / A. Nag.
by Nag, A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : McGraw Hill Education (India), c2013Availability: Items available for loan: Nilai University Library [Call number: 658.81 NAG 2013] (1).
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179.
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Marketing management / Greg W. Marshall; Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Education, c2015Availability: Items available for loan: Nilai University Library [Call number: 658.8 MAR 2015] (2).
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180.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel F. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Nilai University Library [Call number: 658.8 CRA 2013] (2).
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