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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher H.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson Education, c2011 Edition: 7th ed., Global ed.Description: 648 p. : ill. ; 29 cm.Subject(s): Marketing--Management. Professions--Marketing. Service industries--Marketing
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