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Marketing management strategies / O.C. Ferrell, Michael Hartline.

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BookPublisher: Australia : South-Western, Cengage Learning, c2011Edition: 5th ed.Description: xxii, 746 p. : ill. ; 26 cm.ISBN: 9780538467445.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8

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Item type	Current location	Call number	Status	Date due	Barcode	Item holds
Open Shelf Books	Nilai University Library General Stacks	658.8 FER 2011 (Browse shelf)	Available		19292
Open Shelf Books	Nilai University Library General Stacks	658.8 FER 2011 (Browse shelf)	Available		19289

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