Ferrell, O.C.
Marketing management strategies / O.C. Ferrell, Michael Hartline. - 5th ed. - Australia : South-Western, Cengage Learning, c2011. - xxii, 746 p. : ill. ; 26 cm.
9780538467445
Marketing --Management.
Marketing--Management--Case studies.
658.8 / FER 2011
Marketing management strategies / O.C. Ferrell, Michael Hartline. - 5th ed. - Australia : South-Western, Cengage Learning, c2011. - xxii, 746 p. : ill. ; 26 cm.
9780538467445
Marketing --Management.
Marketing--Management--Case studies.
658.8 / FER 2011