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1. Advertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5EMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000. Availability: Items available for loan: Nilai University Library [Call number: 658.82 SHI] (1).

2. Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000. Fort Worth : Dryden Press, c2000. Availability: Items available for loan: Nilai University Library (1).

3. Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010. Availability: Items available for loan: Nilai University Library [Call number: 658.82 SHI] (3).

4. Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010. Availability: No items available